FTC Checks If Big Brands Secretly Change Prices on You
Federal regulators want to know if companies track your data to raise your checkout prices.
Imagine two people looking at the exact same item online. One shopper sees a low price, but the other pays more. Officials worry this happens every day.
The Federal Trade Commission ordered nine large companies to explain their pricing. The list includes giant names like Walmart, Uber, and Delta Air Lines. Regulators call this tactic surveillance pricing.
Companies collect details about your location, your habits, and your past spending. The FTC wants to know if businesses use that data to set higher prices for specific people. The government gave these companies 45 days to hand over their records.
This inquiry sheds light on hidden digital checkout tactics. Compare prices on different web browsers before you buy. Clearing your browser data helps you find the best deal.
Source: Fox Business
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