FTC Investigates Companies for Secret Personalized Prices
Federal officials want to know if big brands use your private data to hike prices on your screen.
Two people can look at the same item online at the same time. Yet they might see different prices on their screens. Regulators want to know why.
The Federal Trade Commission opened an inquiry into hidden pricing practices. The agency ordered nine giant corporations to share their data methods. The target list includes Walmart and Uber. It also includes Delta Air Lines.
Officials want to see how firms track your income and location. Stores use software to guess how much cash you want to spend. Then they adjust the price tag to charge you more.
Shoppers deserve fair deals. Compare prices across different devices and private browser windows to protect your household budget.
Source: Fox Business
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