FTC Investigates If Companies Change Prices Based on Your Data

You might pay more for a ride or a plane ticket than your neighbor pays. Federal regulators want to know why.

The Federal Trade Commission ordered nine major brands to share their pricing secrets. The list includes large sellers like Uber and Walmart. Officials want to see if these firms track personal details to set unique costs for each shopper.

This tactic is called surveillance pricing. Companies gather your location and your web history. Then, computer programs change the price tag on your screen in seconds.

This inquiry brings hidden costs into the light. Check prices on different devices to protect your wallet and spot fair deals.

Source: Fox Business