FTC Investigates Personal Pricing by Major Brands
The FTC wants to know if major brands use your private habits to raise your prices.
You buy a plane ticket or hail a ride. Someone next to you buys the exact same item, yet they pay less. Government regulators want to know if big companies study your private habits to set your costs.
The Federal Trade Commission sent legal orders to nine massive firms. The list includes Delta and Uber. Walmart also received an order. Officials call this practice surveillance pricing. Companies can track your phone and web history to guess your budget.
The agency demands to see the computer tools behind these price tags. Regulators want to uncover which details matter most. They look closely at factors like credit scores and home addresses.
Watch your spending closely. Compare store prices in private web browsers. Shopping around protects your wallet while officials seek answers.
Source: Fox Business
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