FTC Investigates Secret Prices at Major Stores
Federal regulators want to know if companies charge you higher prices based on your personal data.
You might pay more for a ride or a plane ticket than the person sitting next to you. It happens every day online. Now federal watchdogs want to know why.
The Federal Trade Commission sent legal orders to nine major corporations. The list includes Delta and Walmart. Officials want to see if these giants track your personal data to change price tags on the fly.
Regulators call this practice surveillance pricing. Companies study your income and location. Computer programs then calculate the highest price you are willing to pay.
This probe helps protect your hard-earned cash. Clear rules keep the marketplace open and fair for everyday shoppers.
Source: Fox Business
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