FTC Probes Secret Price Hikes Based on Personal Data
Federal regulators want to know if major companies track your habits to charge you higher prices.
You browse for a flight or order a ride on your phone. The price jumps right before your eyes. Federal watchdogs want to know if big companies set those costs based on your private details.
The Federal Trade Commission launched an inquiry into major corporate practices. Officials sent legal orders to nine firms, including Walmart and Delta Air Lines. Regulators call this tactic surveillance pricing.
Companies collect facts about your location and browsing habits. Automated systems then guess the highest price you might pay. Officials want to inspect the hidden formulas behind these changing numbers.
Everyday shoppers deserve clear prices at checkout. Compare costs across different phones or web browsers to find better rates. Clear information helps protect your hard-earned cash.
Source: Fox Business
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