FTC Targets Stores Secretly Changing Prices for You
Regulators want to know if big companies track your personal habits to raise your prices.
You and your neighbor might pay different prices for the exact same item. Federal regulators want to know if big companies track your personal habits to charge you more.
The Federal Trade Commission sent formal orders to nine major corporations. The list includes giants like Walmart and Delta Air Lines. Officials call this practice surveillance pricing.
Companies gather data on your income and your browsing history. Then, computer programs set a custom price for your screen. Regulators demand to see these programs to learn how they affect your wallet.
You can protect your cash today. Check prices on a second device before you buy expensive items. Clear your browser history often to find the best deal.
Source: Fox Business
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