McDonald's Sales Slow After Deal Push Misses Mark

McDonald's planned to offer great deals to bring in more customers. But this plan did not work as well as expected. The company's US sales growth slowed down in the last three months of last year.

CEO Chris Kempczinski explained why. He said that McDonald's did not promote its value meals enough. It also pulled back on digital deals. This meant loyal customers visited less often.

McDonald's wants to fix this. It plans to make its deals more attractive. It will also tell customers about these deals more clearly. This move aims to bring back the customers it lost.

Source: Fox Business