McDonald's Tests New Cheap Meals to Win Back Diners
McDonald's is testing new value meals to bring budget-conscious diners back to its restaurants.
Fast food prices keep climbing, and diners are eating at home. McDonald's wants to change that trend. The burger giant needs to boost foot traffic in its stores.
Chief Executive Officer Christopher Kempczinski says the company is testing fresh value menu setups. Crews are trying out these deals in about 1,900 restaurants. The company plans to roll out the winning ideas across the nation.
Inflation hit family budgets hard over the past two years. Many lower-income shoppers stopped buying combo meals. Other fast-food chains are also launching discount bundles to fight for those same customers.
For investors, cheap meals can cut into store profits. Still, full dining rooms create steady cash flow over time. Watch foot traffic numbers to see if diners take the bait.
Source: Fox Business
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