McDonald's US Sales Slow as Deals Disappoint

McDonald's US sales growth slowed. The company expected better results. CEO Chris Kempczinski stated this in a recent report.

Kempczinski explained the problem. Value deals did not get enough promotion. Digital offers also saw a decrease. This meant fewer loyal customers visited McDonald's.

Customers look for good deals, especially when prices rise. McDonald's tried to offer value. But the message did not reach enough people. This impacted how often customers chose McDonald's.

The company now understands the issue. They plan to improve their deals and promotions. This could bring customers back. It helps McDonald's maintain its market position.

Source: Fox Business