McDonald's US Sales Slow, Value Deals Miss Mark

McDonald's saw its sales growth slow in the United States. The company reports this change came after value deals did not work as planned. This news surprised some investors.

CEO Chris Kempczinski explains why this happened. He says McDonald's did not promote its value meals enough. They also cut back on deals for online orders. This led to fewer visits from loyal customers.

These loyal customers are important for McDonald's. They often buy more items. The company now plans to fix these issues. They want to bring back those customers with better deals. This could help sales grow again.

This news shows how important good deals are for fast food companies. Customers look for ways to save money. McDonald's must offer clear, attractive deals to keep people coming back.

Source: Fox Business