Netflix Eyes Movie Theaters for New Growth

Netflix changed how the world watches movies at home. Now the streaming giant wants a bigger piece of the traditional box office.

Co-CEO Ted Sarandos says Netflix needs fresh paths to grow. The company already tests select films on the big screen. A full push into theaters brings ticket cash and boosts buzz for top titles.

Movie theaters want packed seats. At the same time, Netflix brings proven star power. Showing films in theaters first creates extra income before movies ever hit the home app.

For investors, this shift opens another path to profit. Multiple revenue streams make a company sturdier in changing markets.

Source: CNBC