Wayfair Sales Jump 10 Percent in Surprise Comeback

Shoppers are returning to online home goods. Wayfair gained ground this quarter even while the broader furniture market stays slow. Customers want deals, and the digital giant delivers.

Total sales jumped 10% in the third quarter. This marks the company's best run since the pandemic boom. Leadership says the brand continues to pull shoppers away from rivals.

High mortgage rates keep many people in their current homes. Instead of buying new houses, families refresh the spaces they already have. Investors now watch to see if Wayfair can hold onto these new customers through the holidays.

Source: CNBC